What is ALTR Apparel?

My name is Amber Lee and I am a self-proclaimed T-Shirt snob. For years I’ve wondered, "Why does a shirt have to feel crunchy like cardboard and be so cheap?" The moment I discovered the world of soft, fashionable shirts, I had to share it! I didn't have an elaborate plan, I simply had the desire to create clothing that feels good, looks good and has a cool message.

Take my talent of art, my gift of encouragement, mix it with my heart for serving the Lord and others, and you get ALTR APPAREL. Everything is designed and printed by me using my handwriting or drawing. It's a part of me I'm sharing with you. While you wear this cool stuff, you can feel good knowing it's supporting great causes like the after school program for creative kids and other non-profit projects that you can read more about here.

ALTR originally came from my initials "Amber Lee" with my sister's "Tyler Rae." Of course it was cool that it sounds the same as "altar" and everything we do is for the Lord. I had added a Bible reference to connect our work as giving to the altar of the Lord and worship to Him (Rev 16:7). She and I created several projects together but designing isn't her love so instead she choose to go into nursing. She's kicking bootay in nursing school (way to go Ty!) and I kept the name and the reference combo (ALTR167) then simplified it to ALTR Apparel.

I had considered changing it several times because I didn't want it to be a representation of my name...I wanted there to be more to it. One day as I walked out to my car I asked God, "What do you want? Do you want me to change the name or should I keep it ALTR?" and as soon as I turned on the car the radio came on with this: "Come to, the altar. The Father's arms are open wide..." Uh! Okay!! I'm keeping it!! But I didn't have anything that the A-L-T-R could stand for and ran so many ideas back and forth.

You're probably asking why I cared so much about the name. It is pretty important. It makes an impression and with good intentions people would share other apparel sites with me mentioning the cute name they have. I had to stay with what felt like was authentic to me and not copy anyone else...I kept it even though I didn’t have something “catchy” to go with it.

Along the way, I've been realizing how important it is for me to be an advocate for creative kids and provide them with the support and opportunities similar to what I had growing up (which you can see more about here) so I wanted to come up with a way for ALTR to fit that. It wasn't clicking how to connect the two.

One (seemingly) random morning, I was praying and doing this Bible study and it just came to me: A Life That's Radical. Radical for Jesus. Radical for others. Oh my gish!! Yass!! How fun is that and I love it!

I want to do more with the creative kid advocacy after school program I created (I'll have to tell you the craziness of that soon!) and need a way to fund the projects I have lined up for it. My hope and prayer is that people can get behind the apparel and it will allow me a way to continue with that program which I believe is part of my radical life.

So we are left with this: how can we live A Life That's Radical? Using our God-given gifts and talents to help others and love them the way God loves us.

That's just one way. But it's a big way.

Jesus was radical. Not just a super cool dude, but he was far out (haha). It's true. He was dynamic and kind. He was so unlike the religious leaders because of His crazy amazing grace and love instead of the critically perfect box of the Law that no human could fully follow. He made a way for people to realize who they were created to be and they were inspired. He was love. Sacrifice. Radical. He made an impression on those around him to the point they couldn't (and didn't want to) stop sharing their experience with Him. Wow.

I want people to be inspired. Encouraged. Changed. So much that they recognize who they are, whose they are, and what their God-designed mark is for the world that they can't stop telling others what God is doing in their lives.

So ALTR Apparel is about helping people feel joy. It's about inspiring others to be radical for their calling and their Creator. It's my banner.

I want to live A Life That's Radical.